Where did it all begin?
Dr Sradha is also well aware of the challenges in skincare and how such issues can be emotionally draining. She explains, “Discolouration of the skin often keeps many up at night. When melanin—the pigment responsible for skin colour—is produced in excess, it causes dark patches and pigmentation. This can lead to uneven skin tone and, in some cases, overall darkening of the face. Our Varnyah products have shown the ability to effectively eliminate pigmentation while brightening the skin and maintaining a natural tone. They also provide the skin with essential nutrients and multi-level nourishment. Not only do they reduce pigmentation, but they also help protect the skin from various issues.”
When Varnyah proved effective in reducing pigmentation, AllurElixir began to gain wider attention. Dr Sradha started receiving numerous enquiries. “Around that time, a homemaker struggling with PCOD approached me with a severe skin condition—her face was covered with acne. Despite trying multiple treatments, her condition hadn’t improved,” she recalls.
Moved by the woman’s plea for a solution, Dr Sradha realised the scale of acne related skin issues among women. This led to further research and the development of a targeted product—Tulsnah —designed specifically for Acne associated skin problems. The woman’s PCOD-related skin issues were not only resolved, but her overall skin health also improved significantly. Dr Sradha believes in offering precise solutions rather than vague, generic fixes—and Tulsnah stands as proof of that commitment.
What’s more!
The growth of a brand truly takes off when demand surges—and for AllurElixir, that demand has only increased with every new launch. Like many modern small-scale businesses, AllurElixir grew primarily through social media, once again highlighting how crucial online presence is in taking a product to the masses.
Recently, the growing demand for hair care products led to the launch of the brand’s Keshyah segment, which includes five products: hair oil, hair pack, hair serum, a soap free hair wash, and a special hair oil for intense hair loss.
Complete Skin Care!
Dr Sradha Prakash emphasises that skincare shouldn’t just focus on treating problems after they occur—but on maintaining skin health to prevent issues in the first place. “This is where complete skincare becomes essential. With that goal in mind, she developed a collection of 24 elixir herbs based skincare products designed to give everyone attractive and healthy skin.The first step toward this is establishing a consistent skincare routine, ” she says. She further points out that while many celebrities and beauty experts often talk about skincare routines; the general public tends to ignore them. It is to bridge this gap that Dr Sradha introduced the 24 Elixir herbs products- all of them suitable for daily use. Apart from this, three more products are currently in development.
AllurElixir products are accessible from anywhere in the world and are suitable for all age groups and all weather conditions. According to Dr Sradha, the brand’s greatest strength is “our customers.” She adds, “People place orders after reading genuine reviews of our products. It’s the quality that brings us strong feedback and a growing customer base.”
Recognising that children have more sensitive skin, AllurElixir is also in the process of developing specialised products for kids—backed by detailed research and thoughtful formulation.
